Anything You Want

Never forget that absolutely everything you do is for your customers. Make every decision—even decisions about whether to expand the business, raise money, or promote someone — according to what’s best for your customers. If you’re ever unsure what to prioritize, just ask your customers the open-ended question, "How can I best help you now?" Then focus on satisfying those requests.

None of your customers will ask you to turn your attention to expanding. They want you to keep your attention focused on them. It’s counterintuitive, but the way to grow your business is to focus entirely on your existing customers. Just thrill them, and they’ll tell everyone.

Partially because I was too happy there! I was scared that if I didn’t force myself to quit, I’d never leave. I was too comfortable.